Estevan Oriol began his career in the entertainment industry in the late 1980's as a club bouncer at Los Angeles' most popular Hip Hop clubs and infamous Hollywood hangouts. It was there that Estevan first linked up with his Soul Assassin brothers from South Gate, Cypress Hill. Eager to expand his knowledge of the business, Estevan secured a job as tour manager for the rap group, House of Pain, in 1992.
Estevan invoked his unique photography style to catalogue the outrageous experiences he had on tour and began taking pictures of his neighborhood homies and the low rider culture. He had a gift for capturing the raw essence of street life through his photography. Within a short time, he became one of the most sought after photographers of the Urban and Hip Hop community. His work has been featured in magazines world-wide including: COMPLEX, FHM, GQ, Flaunt, Details, Vibe, The Fader, and Rolling Stone.
In 1995, after collaborating on various projects with Mr. Cartoon, a world famous Los Angeles based artist, the two joined forces in 1995 to create Joker Brand Clothing. The Joker brand has been solid as a rock. While numerous other clothing franchises have fallen by the waste side over the years, Joker has grown into a mature brand, garnering world-wide recognition and praise in the market place.
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